HTML Email

The HTML Email - a very popular choice and your go-to choice when it comes to visually appealing email campaigns. Formatting your emails in HTML allows you to use a variety of fonts, graphics, tabl...

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IP Warmup

It all comes back to the reputation of your sender and IP Warmup is another practice that allows you to build it up, this time by sending a progressively increasing number of email messages from th...

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Landing Page

The Landing Page, a suggestive name for a website page that you actually land on after you decide to click that call-to-action button. This is actually the lead-capturing page on your website and i...

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List Segmentation

The process of segmenting your email list should always be a top priority because it allows you to select a target audience that is going to receive your email and consider it relevant. A segmented...

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Mail Server

Email as we understand it now started on single mainframe computers in the mid-1960s.  At that time computers were not linked to each other and users used dumb terminals to run applications on the ...

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MIME 101

 Back in the day, emails were very rigid in how they could be composed. Simply put, emails were nothing but a lump of plain text. RFC 822 defines those standards. They could use only limited fonts ...

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