Email Sponsorships

Yep, that's right, advertisers can pay you to insert their ads into the body of your email message. This is a practice enabled by purchasing ad space in an email newsletter. Another option is provi...

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False positive

A False Positive means that your legitimate permission-based email was incorrectly filtered and therefore marked as spam or ended up being blocked by the receiving mail server. You may recognize th...

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Hard Bounce

Now that we established what bounces are, let's talk about hard bounces. These are the email messages that cannot be delivered to the recipient because of a invariable, permanent error. What this a...

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History of Email

The advent of the modern Post Office was when Sir Rowland Hill consolidated the various existing private postal services into the National Penny Post in London in 1840. He established a network of ...

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Honey Pot

The Honey Pot or the Spam Trap represents a fake email address planted by organizations and law enforcement agencies, with the purpose of fighting SPAM. If a spammer happens to harvest and emails a...

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House List / In-House List (or Retention List)

The House List, the Retention List and one of your most valuable email assets. This represents a permission-based list that you created over time and which encompasses only the subscribers that dec...

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