CTR (Click-Through Rate)

The Click-Through Rate or percentage that shows you how many of your recipients clicked on your call-to-action or other given URLs in your email. In order to calculate this, you just need to divide...

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Dedicated IP Address

A dedicated IP address is an IP address that is solely used for one sender. The main reason to use a dedicated IP address is deliverability.If you share an IP address with other email senders, your...

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Double Opt-In/Confirmed Opt-In

Asking for permission is key. A double opt-in, or so-called Confirmed Opt-In is the recommended practice for subscribing recipients to your potential email list or newsletter. Let's say someone wan...

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Email Campaign

An Email Campaign represents one email or a linked series of emails, usually created with the purpose of achieving one particular goal. We can refer to brand awarness, promoting new products and se...

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Email Filter

Just exactly as it sounds, an email filter is a technique that allows you to filter out or block certain emails. You can filter out these emails based on sender, IP address or even subject line and...

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Email Scams

­­­­­­­­­­­­­­­­­­­­­­­­­­­­If you use email, then you are painfully aware that you receive mail from people you don’t know, and on subjects in which you have no interest. Commonly called Junk mail...

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