CAN-SPAM

First, you should know that CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing and it is a U.S.act that passed in 2003. This act actually covers all commercial m...

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Clicks per Delivered

This is one important metric that shows you the percentage of clicks received by the emails that actually got delivered to you recipients. You can simply calculate this by dividing the total number...

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Clicks per Open

Another essential metric, and one that is more meaningful that Clicks Per Delivered, is the Clicks Per Open. The difference stands into the fact that instead of reporting your total number of click...

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Conversion Rate

The Conversion Rate shows you the percentage of recipients that chose to respond to your call-to-action, in a certain email campaign. This is the final way you can measure the success of your email...

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Conversion Rate

The Conversion Rate shows you the percentage of recipients that chose to respond to your call-to-action, in a certain email campaign. This is the final way you can measure the success of your email...

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CPM (Cost Per Thousand)

You've probably heard about this one before, but not necessarily for email campaigns. This is because the Cost Per Thousand term is actually an industry standard measure for ad impressions.In our c...

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