Opt-Out (or Unsubscribe)

On the opposite spectrum of the opt-in is the opt-out or the unsubscribe. This means that subscribers can choose to not receive any email communications from a certain company, website or individual anymore. By unsubscribing, you request the removal of your email address from a certain list. Please keep in mind that you are legally obliged to provide a very clear and easy way to opt-out for every email you send to your subscribers.
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