What are bounces? As you already might assume, bounces are the email messages that decided to bounce around for a while and not get to your recipient. You can either encounter hard bounces or soft bounces, either way your email message will not get delivered. If you are wondering about the metrics you need to consider, you should keep an eye on your bounce rate. This should not usually go past 5%, however this number may vary based on the industry. 
Email DeliverabilityEmail Marketing