Bounce Rate

The Bounce Rate represents a number of emails, showing you the percentage of messages that were sent, but did not get delivered. You can easily calculate this rate by dividing the total number of emails sent by the total number of bounced email messages and multiplying the result by 100 to get your percentage. On the opposite side, you can also calculate your non-bounce rate or non-bounce total. You only need to subtract your bounced emails from the total number of email messages and then you are ready to get your non-bounced percentage by replacing the bounced messages number with the non-bounced messages in the equation.