is a company that created two well-known email marketing software options: LISTSERV® Email List Management Software, for email newsletters, announcement lists, discussion groups and email communities and LISTSERV® Maestro Email Marketing Software, for email marketing campaigns and newsletters with tracking, reporting, and analytics.
LISTSERV is the original and industry standard email list management software. Continuously developed to meet the latest demands, LISTSERV provides everything you need to manage all of your opt-in email lists, including email newsletters, announcements, discussion groups and email communities. With the Maestro Add-On
, LISTSERV becomes a complete opt-in email marketing and analytics solution.
LISTSERV Maestro is a complete email marketing solution and the only one built on LISTSERV®, the gold standard email list technology. LISTSERV Maestro allows you to engage your subscribers with targeted, intelligence-based opt-in campaigns and offers easy tracking, reporting, target group and list segmentation in a complete opt-in email marketing and analytics package.