IBM Watson Marketing

Overview

IBM Watson Campaign Automation powers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.

  • Quickly design and automate consistent cross-channel experiences
  • Make better decisions and deepen customer engagement with purpose-built analytics inside
  • Gain faster time to ROI and increased agility through a cloud-based digital marketing platform that integrates easily with other customer data sources and applications

Features

Marketing Automation
Social Sharing
Statistics
Reporting
Integrations
Form Generation
Segmentation & Targeting
Email Deliverability
Optimization
Performance Dashboard
Drip Campaigns
Dynamic Content
A/B Testing
Email Editor
Email Designer
Analytics
Lead Nurturing
Lead Generation
List Management
Personalization
Contact Behavior

Reviews